Create the content. Extend its life. Get discovered.

The Edit is Frame Perfect’s curated brand discovery and editorial platform for fashion, beauty and lifestyle brands.

We give brands an additional platform to take their products, stories and campaigns beyond their existing channels, using editorial storytelling, product discovery, short-form content and curated distribution to introduce what they create to new audiences.

The result is more opportunity for your brand to be seen, explored and discovered, while creating new pathways for audiences to connect with your story, products and brand.

GET FEATURED EXPLORE THE EDIT

Who is it for?

For brands with something worth discovering.

The Edit is for fashion, beauty and lifestyle brands with distinctive products, ideas and stories that deserve to reach beyond their existing audience.

From independent designers and emerging labels to established brands launching something new, we spotlight brands with a clear point of view, strong creative identity and something meaningful to bring to the conversation.

If your brand has something worth discovering, The Edit provides a place for audiences to find it.

INDEPENDENT BRANDS

For designers and labels looking to build visibility, introduce their collections and reach new audiences.

ESTABLISHED BRANDS

For brands launching new products, campaigns, collaborations or collections that deserve another platform.

PURPOSE-LED BRANDS

For businesses with craftsmanship, culture, innovation, sustainability or a meaningful story behind what they create.

BEAUTY & LIFESTYLE BRANDS

For distinctive beauty, accessories and lifestyle brands looking to introduce products, their story and connect with new audiences through curated content and discovery.

CREATED TO BE SEEN. CURATED TO BE DISCOVERED.

What value does it provide?

Your campaign shouldn't stop when production ends.

Whether you're launching a collection, introducing a product or extending an existing campaign, The Edit helps your investment work harder by giving your products, stories and campaigns additional opportunities to live beyond your brand's own channels.

The Edit creates new routes for audiences to discover your brand, explore your story and engage with your products.

The result is a longer life for your content, additional opportunities for discovery and more value from the creative assets you've already invested in.

Give existing content a longer life.

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Create new opportunities for audiences to find your brand.

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Turn products and campaigns into stories audiences can explore.

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Create pathways from discovery to your brand, products and shopping destinations.

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Give existing content a longer life. 〰️ Create new opportunities for audiences to find your brand. 〰️ Turn products and campaigns into stories audiences can explore. 〰️ Create pathways from discovery to your brand, products and shopping destinations. 〰️

THE EDIT × FRAME PERFECT

CREATE → PRODUCE → DISTRIBUTE

Frame Perfect helps brands create and produce the content. The Edit provides an additional platform to distribute that content and create opportunities for discovery. A connected ecosystem designed to help brands get more value from the content they invest in.

Frame Perfect creates. The Edit distributes. Audiences discover.

FROM YOUR BRAND TO THE EDIT

  • 01 SUBMIT

    Tell us about your brand, product, collection or campaign.

  • 02 CURATE

    We review the brand and identify the most suitable Edit format.

  • 03 CREATE

    Use your existing assets or commission Frame Perfect to create new content.

  • 04 PUBLISH

    Your feature is published through The Edit's relevant channels.

  • 05 DISCOVER

    Audiences can explore your story, discover your products and continue to your website, store or relevant shopping destination.

PUT YOUR BRAND IN THE EDIT

EDITORIAL BRAND FEATURE

Tell the story behind your brand, collection or creative vision through a curated feature designed to give audiences more than just a product image.

Brand introduction • Founder/storytelling • Imagery • Links to brand

PRODUCT DISCOVERY

Introduce a product, collection or new release to The Edit audience through curated product-focused content.

Product feature • Brand context • Product imagery • Shop/website CTA

CAMPAIGN AMPLIFICATION

The Edit can amplify selected campaigns through a combination of editorial placement, short-form content, social distribution, newsletters, creator collaborations and other relevant channels.

Editorial placement • Short-form content • Social amplification • Campaign links

ENQUIRE ABOUT A FEATURE